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Sunday, February 17, 2013

Phil Ivey Buys LeggoPoker: Training Site to Close, Replaced with "Ivey League"

Phil Ivey Buys LeggoPoker: Training Site to Close, Replaced with “Ivey League”
Aaron Jones, along with other Leggo coaches and Ivey pros, will form the foundation of the new training site, part of a network of websites under the Ivey Poker brand.

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By Nick Jones
February 07, 2013
Phil Ivey has acquired video training site LeggoPoker for an undisclosed sum, it was announced Wednesday.
Aaron Jones, founder and former owner of Leggo Poker, will be involved in the launch of a new training site, “Ivey League,” that will form part of the “IveyPoker” network of sites which will “entertain and educate” poker players.
Jones confirmed on his personal blog that the training site will be closed when Ivey League launches, currently slated for a summer 2013 launch. Some existing Leggo coaches will also transition to the new site, “but it’s likely the roster will get trimmed,” he added.
Leggo currently charges $30 a month to subscribe to the full library of videos; the new training site will have a new pricing system. Existing subscriptions when Leggo closes “will be filled appropriately,” Jones assured in a short FAQ on his blog.
“We’ll continue to take your input on our business model,” he added, “but ultimately you can expect to see tiered pricing and possibly even a la carte videos.”
Phil Ivey is confirmed to have already made training videos in preparation for the launch of the new site.
Ivey League will form part of a new network of sites under the Phil Ivey name. Ivey Poker will be a new free-play “social” online poker site, and Ivey has amassed a sizable roster of “pros” who will be associated with the site, with Patrik Antonius, Cole South, Greg Merson among a team of more than two dozen.
“When i was looking to get into [the poker training] space, I figured I was going to do everything myself, hire some people, maybe get a couple of my friends [involved],” Ivey says in a short video interview with Aaron Jones announcing the new venture.
“But I figured I needed some kind of foundation, and I looked at the different sites that were out there, and in my opinion Leggo was the best site,” he adds. “So that’s when I reached out and decided to … buy LeggoPoker, and have that as the foundation for Ivey League.”

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