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Monday, March 4, 2013

PokerStars Open in City of Dreams, Macau

PokerStars’ Third “LIVE” Poker Room Will Open in City of Dreams, Macau
A new PokerStars-branded poker room in the region, following expiration of previous agreements with Grand Waldo and Grand Lisboa.
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By Nick Jones
February 21, 2013
PokerStars announced Thursday that a new PokerStars-branded poker room will open in City of Dreams (CoD) casino in Macau.
It will be the third poker room under PokerStars’ new “LIVE” brand of brick and mortar poker rooms. Successfully opened earlier this month was a refurbished poker room in Casino Gran Madrid, Spain, and will be followed by one in the London Hippodrome in two weeks’ time.
“PokerStars Live at the City of Dreams,” to use its full title, will open on the main casino floor of Macau casino, the second largest casino complex in the city.
Along with hosting a string of PokerStars live events, including the Macau stop on the Asia-Pacific Poker Tour (APPT), the Macau Millions and the new Macau Poker Cup, there will also be daily cash games and tournaments spread on its 13 poker tables.
The opening date and special events will be announced shortly.
“Players know that PokerStars is synonymous with integrity and high quality,” Danny McDonagh, PokerStars Director of Live Operations for Asia-Pacific, is quoted as saying. “That makes this collaboration a natural fit because City of Dreams has been at the forefront in providing the most innovative and premium gaming experience that is second to none in Macau.”
The move to CoD brings a permanent home to PokerStars’ presence in the region, which commenced in May 2008 when PokerStars Macau first opened at the Grand Waldo.
In March 2009 this moved to Grand Lisboa. The contract expired in March 2012, and since then PokerStars has lacked a permanent home. PokerStars events, including the APPT stop and Macau Poker Cup Championship, returned to the Grand Waldo in the second half of 2012, but not in poker room with the PokerStars brand.
Today’s announcement is one more step in PokerStars’ aggressive global strategy of using its brand in brick and mortar casinos.
Along with the aforementioned Spain and UK launches, it has also agreed to purchase, pending license approval, the Atlantic Club Casino Hotel in New Jersey.

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