Amaya Gaming Group heralds Instant Rewards performance

Amaya Gaming Group heralds Instant Rewards performance

Gaming industry entertainment solutions provider Amaya Gaming Group Incorporated has announced that its Instant Rewards real-time achievement tool has helped PAF.com post a 30 percent increase in poker activity and revenues.

Montreal-based Amaya Gaming Group described Instant Rewards as its ‘new achievement engine’ that enables online gaming operators to establish ‘a number of different challenges for players’ before paying out related prizes in real time.

As an example for poker, Amaya Gaming Group stated that Instant Rewards challenge could be ‘anything from winning a hand with two aces to collecting a certain combination of cards’.

Each achievement comes complete with its own progress bar indicating how close players are to achieving their goal while competitors also receive progress notifications while at the table. Prizes, which could be cash or tournament tickets, are then able to be collected immediately.

“Instant Rewards might be one of the most innovative poker features I have ever seen,” said Herbert Paradis, Poker Manager for PAF.com.

“After a two-month trial we have measured an increase in both time spent by and revenue generated from players using Instant Rewards. Poker players love challenges and this product is well suited to incentivise recreational players. It gives ordinary players an experience of competence and creates a feeling of mastery when they complete the challenge at hand. Ongame Network is helping us to bring back the fun in poker.”

Amaya revealed that Instant Rewards is built into the Ongame Poker product and requires no integration work or set-up costs. Operators can turn on the product with a click while a full service version is also available with management, customisation of rewards and in-depth analyses of campaigns.

“The thrill of poker comes from the tension of tough challenges and the joy of winning,” said Fredrik Kjell, Head of Poker for Ongame Network.

“Instant Rewards highlights those many achievements you do every day as a poker player and provides recognition to players beyond monetary values. The majority of poker players do not make any money they play because they love the game of poker. Their goal is entertainment, fulfillment and the sense of mastery of the game. Our analysis shows Instant Rewards can not only increase player satisfaction but also increase revenues for operators.”