WMS Industries signs Bonnier Gaming licensing deal

WMS Industries signs Bonnier Gaming licensing deal

Williams Interactive LLC, a subsidiary of lottery and gaming technology provider WMS Industries Incorporated, has signed an online content licensing agreement with iGaming operator Bonnier Gaming.

The deal will see Williams Interactive supply Bonnier Gaming with a full portfolio of slot content including titles The Wizard of Oz, Zeus, Reel 'Em In and Jackpot Party for online players.

“Bonnier has a long and distinguished tradition of launching and managing great media content and by providing consumers with access to exciting gaming content, Bonnier Gaming has achieved significant growth in recent years while establishing itself as a leader in interactive gaming,” said Orrin Edidin, President for Waukegan-based WMS Industries and Chief Executive Officer and President for Williams Interactive.

“Our game server integration team has an established relationship with Bonnier Gaming and we are excited to expand that relationship to include the online launch of our classic WMS Industries slot games.

“The alliance with Bonnier is another premier endorsement of WMS Industries’ online gaming capabilities and demonstrates our growing momentum in expanding the worldwide audience for our gaming content. I’m confident that as we bring new levels of excitement and entertainment to Bonnier’s online community of players we will achieve great success together in the years to come.”

Malta-based Bonnier Gaming is a subsidiary of Scandinavian media conglomerate Bonnier AB and is expected to begin offering content from WMS Industries during the first-half of 2013.

“Our company’s success has been built on the basis of offering the highest level of entertainment products and content to consumers that address their particular interests,” said Jacob Lindorff, Chief Marketing Officer for Bonnier Gaming.

“WMS Industries has a well-established history for providing innovative games that players enjoy and is an ideal partner for Bonnier Gaming. With a broad array of WMS Industries games that have already proven popular on local casino floors in Sweden, we look forward to providing our players with access to a broad library of that same great gaming content.”